Layout Design

This is the layout that i design for a nature magazine which follow the Gestalt Theory.

There are 2 concepts used in the layout.

Continuance: continuance describe a device for directing the viewer's attention when looking at a composition. in this layout, you can see the curve of flowers in one sides of the picture. It make viewer pay attention follow the line that flowers flow down.

Proximity_Overlap: when the items are different colors the overlap produces the illusion of a shadow space. the overlap items form a strong group regardless of color. in the layout, the group of flower stand overlap the background and present a strong position between text and title.

 Also, here is the links that i take the image of old paper to combine with the black background.

http://www.cafe-spain.com/Menue.html

http://www.cafe-spain.com/sitebuilder/images/old_paper_800x600-760x1170.jpg

 I thought that using the old paper beside black background will make the layout look more naturally. And the color of the font is contrast with the color of background will create a contrast between the text and the background, i hope this help viewer look at text easier.

Any way, hope you enjoy my work.

DESIGNER FOR ASSIGNMENT 1

I have chosen an Italian poster art designer_LEONETTO CAPPIELLO. He is called as ' father of modern advertising' because of his innovation in poster design. the way he show the main element popping out of black background interested me so much.also, i like the way he use gestalt theory in his works, too. here below are 3 of his famous art work.

Red Cross: Poster in World War I, created by Leonetto Cappiello in 1918.                                                      

Maurin Quina : French apperitif advertisement poster painted by Leonetto Cappiello in 1906.

Mossant hat: Mossant poster painted by Leonetto Cappiello in 1938.